Immersive, collaborative and designed to unlock your creativity—for over 130 years Cogswell has been helping people turn their passion into their professions. Today, it’s your turn. Explore our program offerings to help you develop the skills you need for the job you’ll love.
Pairing business, technology and creativity, our students come to the heart of Silicon Valley to deepen and grow their passions. The result? A skilled and dynamic community with a social life that is surprisingly robust.
Digital Media Management Concentration
Bachelor of Business Administration:
Remedial classes are required when a placement test is not passed.
Second Academic Year (Fall, Spring, and Summer)
Third Academic Year (Fall, Spring, and Summer)
Intermediate Algebra including exponents and polynomials, equations and systems of equations in one and two variables, functions and graphs, and exponential and logarithmic functions.
Credit earned does not count towards a degree.
Prerequisite: None
Extensive written work stressing correct spelling, accurate sentence structure, and logical paragraph development.
Credit earned does not count toward a degree.
Students will become familiar with the general technology used to communicate, organize, and present ideas, information and data within a business environment. Students learn the Microsoft Office Suite™, including Word™, Excel™, and PowerPoint™. Students are also exposed to the general concepts of databases for data storage and retieval.
Students study corporate financial accounting concepts and theories. Coverage involves the process of analyzing, processing, interpreting and ethically communicating financial information to aid in decision making.
Students develop entrepreneurial and managerial skills for the global dynamic business environment. Students explore functional areas in business making decisions on feasibility, finance, operations, marketing, recruitment, execution and pitching among other topics.
Principles and applications of inequalities, functions and graphs, polynomials and rational functions, systems of equations and inequalities, matrices and determinants. Analytic geometry including conic sections. Trigonometric functions, identities, equations, inverse functions, trigonometric applications including vector definition, operations, and dot product. Students are introduced to the basic concepts for computer graphics.
Prerequisite: Passing grade on Math Placement Exam or Intermediate Algebra (MATH003)
This course develops written communication and critical thinking skills. It explores techniques and practices of expository and argumentative writing. Students learn to generate ideas for writing based on readings, learn to organize and support their ideas, and learn to apply techniques of revision to produce polished, professional work. Content, format and correct grammatical structures are emphasized.
Prerequisite: Passing grade on English Placement Test or Grammer and Composition (ENG050)
Students are taught the essential techniques for communicating effectively in business as well as portfolio management. This course applies communication theory to gain key management skills such as communicating with constituencies, writing memos and emails, communicating ethically, working in groups, and giving presentations.
Students examine marketing concepts and apply them using traditional and digital media tools. Students are introduced to tactical marketing through segmentation, situation analysis, marketing mix, implementation and metrics.
Students explore concepts of supply and demand, purchasing behavior, circular flow, interest rates, inflation, unemployment, supply and demand curves, factors of production, international trade, monetary and fiscal policy. In addition they learn tools to do economic forecasting.
Prerequisite: College Algebra and Trigonometry (MATH115)
Students should consult with their faculty adviser or staff adviser when selecting or registering for any general education or elective course to ensure that the course meets the requirements of the program. Students must meet prerequisites in order to register in any course.
Students learn management of individual projects but also a portfolio of projects. Students will translate and relate organizational mission and goals into strategic decisions with plans for implementation and allocation of resources.
Prerequisite: BUS270 Project Management
Students will become familiar with publishing software, server technologies and transaction systems. The goal of this course is to provide the students with an implementation perspective of how technology supports digital media development and distribution.
Prerequisite: Contracts and Procurement (BUS230) or Group Behavior in Organizations (BUS235) or Project Management (BUS270)
Students will explore the design, scheduling and control of systems that efficiently use human and capital inputs to create products and services for companies and consumers. Coursework will explore the growth cycles of a company and gain an understanding of different issues, options and strategies to consider as the company reaches each growth cycle.
Prerequisite: Principles of Management (BUS110) and Data Analysis with Spreadsheets (BUS145)
Students should consult with their faculty adviser or staff adviser for course details. Students must meet prerequisites in order to register in any course.
Students develop skills in identifying problems, evaluating possible solutions and making recommendations in situations representative of real companies. Students simulate the role of managers of the organization.
Prerequisites: Principles of Marketing (BUS141), Finance (BUS250), Human Resources Management (BUS280) and Operations (BUS450)
Students are equipped with knowledge of contemporary cost management systems development. Application of this knowledge is applied to real world decisions so that students learn how to participate in decision making.
Prerequisite: Financial Accounting (BUS105)
Students create an on-going self-development. This course pushes students to develop a mental model of who they want to be as an manager and track skill development.
Prerequisite: Group Behavior in Organizations (BUS235) or Project Management (BUS270)
Students learn the most current information about quality management and performance excellence approaches in manufacturing or service organizations. The course will cover the fundamental quality management principles, criteria, and historical foundations.
Prerequisite: Project Management (BUS270)
Students learn risk management in the project environment and enhance the understanding of how these factors may affect the project both positively and negatively. This course is designed to provide students with the processes, tools and techniques they need to develop teams and workable project risk management plans.
Prerequisites: Project Management (BUS270) and Advanced Project Management (BUS310)
Students are introduced to a range of quantitative tools commonly used to inform business decisions. This course covers descriptive statistics, probability theory, statistical inference, and regression analysis, with an emphasis on the ways in which they are applied to practical business situations.
Prerequisite: College Algebra and Trigonometry (MATH115) and Introduction to Business and Technology (BUS120)
Students gain a basic understanding of U.S. intellectual property law as it applies to business. This course provides students with a fundamental framework for analyzing and understanding issues connected to intellectual property including copyright, patent and trademark law.
Students learn how to measure, analyze and manage business through the creation and collection of financial data. Students will learn the fundamental methods by which decisions are made based on financial statements and key return metrics.
Prerequisite: College Algebra and Trigonometry (MATH115) and Principles of Management (BUS110)
Students learn multiple aspects of collaboration are studied with models of team work as students create and test their own leadership styles. Team building is explored during cycles of team formation, brain storming and collaboration.
Prerequisite: Principles of Management BUS110
Students learn the discipline of project management. Students will become fluent in project management tools through the creation and management of timetables, schedules, project completion, progress tracking and results evaluation.
Prerequisite: English Composition (ENG100)
Students learn the managerial uses of accounting information. Traditional cost behavior concepts, cost-volume-profit (CVP) analysis, and product costing as well as measures for relevant costs reflected performance reports are examined through real world examples and decision cases.
Students are familiarized with major topics in Human Resource Management. Human Resource Management's critical role in every function of business is analyzed.
Prerequisite: Group Behavior in Organizations (BUS235)
Students should consult with their faculty adviser or staff adviser when selecting or registering for any general education or elective course to ensure that the course meets the requirements of the program.
