Bachelor of Business Administration

Undergraduate Program

> Department of Business, Entrepreneurship & Innovation

Degree Overview

The Bachelor of Business Administration degree is designed to get you work-ready in Silicon Valley and in creative tech industries throughout the world. You'll learn how to manage the commercial power of creativity and technology, and practice thinking strategically and conceptually to find innovative solutions to today's business challenges.

Your studies in the program will give you a solid grounding in marketing, communication, media and business theory, plus the opportunity of applying this knowledge to real-world projects while you're still in school. You'll acquire the skills needed to become a nimble and innovative thinker with an entrepreneurial attitude, analytical abilities and collaborative know-how.


Jonathan Rego  |  BBA Alumni

"It was more like working in a studio and going to school in a studio—than going to school in a classroom."


Project Management

Lead your team to success in managing creative industry projects. You’ll simulate the role of a project manager as you learn how to analyze finances, recruit talent and pitch an idea as you develop top-tier business skills for the creative industry and beyond.


Digital Media Management

Master both traditional marketing and social media to drive customer engagement, while learning how to manage a digital media studio. The Digital Media Management concentration will allow you to study the creative industries and learn what makes a film, game or marketing campaign successful in today’s digital world.

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When you’re ready to apply or just want more information about getting started, visit our Admissions section. Or give us a call at 800.264.7955. We'll be happy to help you find details on application requirements, tuition and navigating the financial aid process.

You can find more information about our graduation rates,
the median debt of students who completed the program,
and other important information at this link.