Welcome to Business Administration.
Learn how to analyze data, manage finances and understand business regulations of the creative industries.
Master and apply business theory to real-world digital media projects in the Project X Productions or Cogswell Game Studio, combining digital media management know-how with a passion for the creative.
Principles of Management
Introduction to Business & Technology
Principles of Economics
Business Basics Courses
BUS100 | Computer Applications for Business
Students will assess the technology needs of their business. Students then learn programming by developing web pages and database queries. Students are exposed to programming languages and learn the basics of algorithm construction.
BUS105 | Financial Accounting
Students study corporate financial accounting concepts and theories Coverage involves the process of analyzing, processing, interpreting and ethically communicating financial information to aid in decision making.
BUS110 | Principles of Management
Students develop entrepreneurial and managerial skills for the global dynamic business environment. Students explore functional areas in business making decisions on feasibility, finance, operations, marketing, recruitment, execution and pitching among other topics.
BUS275 | Managerial Accounting
Students learn the managerial uses of accounting information. This includes traditional cost behavior concepts, cost-volume-profit (CVP) analysis, and product costing as well as measures for relevant costs reflected performance reports are examined through real world examples and decision cases.
BUS120 | Introduction to Business and Technology
Students are taught the essential techniques for communicating effectively in business as well as portfolio management. This course applies communication theory to gain key management skills such as communicating with constituencies, writing memos and emails, communicating ethically, working in groups, and giving presentations.
BUS125 | Business Law
Students gain a basic understanding of U.S. intellectual property law as it applies to business. This course provides students with a fundamental framework for analyzing and understanding issues connected to intellectual property including copyright, patent and trademark law.
BUS130 | Creativity
Students explore the inspiration behind creativity, how new ideas are generated, how concepts are iterated upon, and different creative processes that can be utilized to think outside the box. Students collaborate to create new ideas and improve them.
BUS141 | Principles of Marketing
Students examine marketing concepts are apply them using traditional and digital media tool.. Students are introduced to tactical marketing through segmentation, situation analysis, marketing mix, implementation and metrics.
BUS145 | Data Analysis with Spreadsheets
Students are introduced to a range of quantitative tools commonly used to inform business decisions. This course covers descriptive statistics, probability theory, statistical inference, and regression analysis, with an emphasis on the ways in which they are applied to practical business situations.
BUS150 | Principles of Economics
Students explore concepts of supply and demand, purchasing behavior, circular flow, interest rates, inflation, unemployment, supply and demand curves, and factors of production, international trade, monetary and fiscal policy. In addition they learn tools to do economic forecasting.
BUS250 | Finance
Students learn how to measure, analyze and manage business through the creation and collection of financial data. Students will learn the fundamental methods by which decisions are made based on financial statements and key return metrics.
BUS270 | Project Management
Students learn the discipline of project management. Students will become fluent in project management tools through the creation and management of timetables, schedules, project completion, progress tracking and results evaluation.
BUS280 | Human Resources Management
Students are familiarized with major topics in Human Resource Management. Human Resource Management's critical role in every function of business is analyzed.
BUS365 | Personal and Organizational Ethics
Students create an on-going self-development. This course pushes students to develop a mental model of who they want to be as a manager and track skill development.
BUS430 | Fundamentals of E-Commerce
Students will become familiar with publishing software, server technologies and transaction systems. The goal of this course is to provide the students with an implementation perspective of how technology supports digital media development and distribution.
BUS450 | Operations
Students will explore the design, scheduling and control of systems that efficiently use human and capital inputs to create products and services for companies and consumers. Coursework will explore the growth cycles of a company and gain an understanding of different issues, options and strategies to consider as the company reaches each growth cycle.
BUS490 | Capstone Project Strategic Management
Students develop skills in identifying problems, evaluating possible solutions and making recommendations in situations representative of real companies. Students simulate the role of managers of the organization.
BUS200 | Business System Analysis
Students explore the use of computer-based information systems in all functional areas of business. This course will cover everything from management information systems to decision making.
BUS220 | Advanced Cost Management
Students are equipped with knowledge of contemporary cost management systems development. Application of this knowledge is applied to real world decisions so that students learn how to participate in decision making.
BUS230 | Contracts and Procurement
Students learn the basic foundations and processes of securing strategic partners and negotiations. Students explore the principles of relationship networking and negotiations traditionally and digitally.
BUS235 | Group Behavior in Organizations
Students learn multiple aspects of collaboration are studied with models of team work as students create and test their own leadership styles. Team building is explored during cycles of team formation, brain storming and collaboration.
BUS310 | Advanced Project Management
Students learn management of individual projects but also a portfolio of projects. Students will translate and relate organizational mission and goals into strategic decisions with plans for implementation and allocation of resources.
BUS350 | Project Performance and Quality Assurance (QA)
Students learn the most current information about quality management and performance excellence approaches in manufacturing or service organizations. The course will cover the fundamental quality management principles, criteria, and historical foundations.
BUS415 | Project Risk Management
Students learn risk management in the project environment and enhance the understanding of how these factors may affect the project both positively and negatively. This course is designed to provide students with the processes, tools and techniques they need to develop teams and workable project risk management plans.
BUS241 | Consumer Behavior
Students study on what motivates consumers. Students learn the bases for consumer behavior, which includes information from social psychology, sociology, and cultural anthropology.
BUS245 | Marketing Research
Students study the concepts and techniques useful in the solution of marketing problems and in the identification of marketing opportunities. This course emphasizes the design of information acquisition, evaluation and interpretation of research findings.
BUS340 | Social Media, Engagement, and Analytics
Students will study social engagement and social value models for a range of entities, including not-for-profits and social enterprises as well as commercial organizations. Principles of social and conventional media engagement are presented as well as techniques for measuring metrics.
BUS375 | Technology Marketing
Students learn the appropriate conceptual and managerial frameworks for marketing in technology businesses. Students will focus on the strategic marketing decisions faced by managers in creating, managing and evaluating technology based products and services.
BUS410 | Strategic Brand Management
Students learn concepts, models and methods to address building and maintaining strong brands. Students explore brand equity as well as the management of brands across multiple market segments.
BUS440 | Business Storytelling and Brand Development
Students are trained on the ability both to recognize and communicate effectively in speech or writing in order to garner the enthusiasm and support of others. Provides practice in presenting oneself, one’s organization, and one’s ideas orally, in writing, social media and marketing materials.