March 11, 2020
As a smaller college with a single location, thus far we have been able to effectively maintain a safe space.
Cogswell has taken multiple steps to ensure the health and safety of our students, faculty, and staff including the following:
In the event there is a confirmed case or we are made aware of an exposure, we will immediately notify all constituents and outline next steps.
In the meantime, classes will continue as scheduled.
March 9, 2020
From the Provost & Chief Academic Officer
Dear Cogswell Community,
I hope the spring semester is progressing nicely. The safety of our community continues to be a primary focus of the College. With all the attention in the news media regarding the Coronavirus (COVID-19), I ask everyone to help prevent its spread (as well as any other infectious illnesses) by observing a few simple procedures.
All entrances to the building—including the main, front entrance—will remain locked 24 hours a day, 7 days a week. Current students, faculty, and staff must use their ID badge to gain access to the building at all times. You must wear your badge in a manner that is easily visible while on campus. Students, faculty, and staff who do not have a badge will need to check in at the front desk and be issued a temporary name tag. This name tag will be effective for 24 hours. All Cogswell guests will be required to register at the front desk. They will be issued a name badge to be worn while visiting the campus.These increased security measures will only work if we are all vigilant. Safety is everyone’s business. While on campus, please be observant of those around you. If you see someone in the building without a visible Cogswell ID or a visitor badge, please notify a member of the faculty or staff. Also, be cognizant of those around you while entering the building—do not open the doors or hold doors open for individuals without a visible ID.
Even with these safety measures in place, we recognize that emergency situations may arise. In the event that an emergency requires us to evacuate the building, please:
Immersive, collaborative and designed to unlock your creativity—for over 130 years Cogswell has been helping people turn their passion into their professions. Today, it’s your turn. Explore our program offerings to help you develop the skills you need for the job you’ll love.
Pairing business, technology and creativity, our students come to the heart of Silicon Valley to deepen and grow their passions. The result? A skilled and dynamic community with a social life that is surprisingly robust.
The visual identity is just one component of a successful brand; tone and personality in what we write is another. So it’s got to be energetic, smart and vibrant — our writing should be as intelligent as our people. Tout the great work of Cogswell College with feeling. Don’t be afraid to say something simply, wittily or pithily. Faculty, students and staff are excited by what they do; the language used to describe that work should reflect that passion, personality and commitment.
There is another goal of this style guide: to provide a set of rules that will provide a framework for clear and consistent communication to our many audiences — to the public at large; to the media; to students and parents; and to our friends and partners.
All numbering is per Associated Press: Spell out one through nine except when referring to purely numerical measures (e.g., 6 percent, $8). Use Arabic numerals for 10+ except at beginning of sentences.
Do not use serial commas (“a, b and c” not “a, b, and c”).
Gender rules: Use “his or her” when referring to an individual general subject and either “his” or “her” with recurring, specific examples. Use plural construction or recast the sentence whenever possible to avoid this issue.
Commas (,) and periods (.) always go within quotes: John said, “I'm hungry.” “Me too,” said Jane.
Hyphenate compound adjectives. This makes it easier to understand the sentence and is proper English. “A real-time feed” but “the feed updates itself in real time.” As a general rule, adjectives appear before the subject. (Do not, however, hyphenate compound adverbs in which the first word ends in -ly: “privately held,” not “privately-held.”)
Avoid unnecessary capitalization of Important Words. Capitalize proper names (of standards, etc.) but not simple technical terms. Do not capitalize titles (except acronyms such as CEO, CFO, etc.) within a sentence (“John Smith, director of marketing, said...”).
All items in bulleted lists have first word with initial cap, rest lower case. No final punctuation unless elements are full sentences. If possible, list elements should be consistent — all sentences or all phrases. Last item in list: no period at the end (unless, of course, one or more items are sentences).
If for some reason the list is punctuated as a sentence (try to avoid this, but if it is), then last item in list does get a period at the end.
A company or organization is “it.” Companies are always “it” — not “they” — when referred to in the singular. “BigCo offers its employees many benefits." (Watch out for using “it” or “its” too often instead of specific names; this is confusing when many organizations are mentioned in a row.)
No double spaces between sentences. This is a convention from when typewriters used the monospace Courier typeface, in which every letter takes up the same amount of space, and one needed the two spaces to visually cue the end of a sentence. Now we have DTP and a wider range of font choices, and we can pretend to be master printers who use one space.
Some general do’s and don’ts: