Primary colors

Color is a critical institutional identifier. Orange and gray should be used by all departments and comprise a unifying brand element across our programs, degrees, majors and concentrations.

Secondary colors

A flexible, contemporary and extensible secondary color palette also can be used for secondary visual identifiers such as “Create the Extraordinary”; it also provides a more robust palette for publications. By limiting publications to these primary and secondary brand colors, the college can encourage recognition and memorability of the Cogswell brand.