Cogswell Brand Guidelines
The Cogswell experience is truly extraordinary. We dig deep into the creative process. Our students are given a rare hands-on approach to the practices demanded by today’s creative industries. They are given the support they need to innovate, connect, and make things happen. They can walk into chaos and create order. They can take a conventional idea and create a remarkable one.
These guidelines ensure we express these shared values with every communication. In short, this helps us all to:
- Execute Cogswell’s brand voice
- Differentiate Cogswell and our programs from others with a crisp, clean and smart aesthetic
- Resonate with our audience in an authentic and meaningful way
What is a brand?
A brand—our brand—is the intersection of what we say about ourselves, how we act, and what people think of us.
Does brand matter?
We all must be good stewards of the Cogswell brand, which represents the College's 130-year-old mascot as well as Cogswell's forward-thinking approach to education. Being mindful of how we use and express the Cogswell brand allows the college to grow and flourish.
Cogswell college is a dynamic, complex and critical institution to represent.
The brand is how the college's attributes, offerings and culture can be more easily understood. It's that simple.
Not just another college
What isn't simple is ensuring that what we say, what we do and what people believe are all in alignment.
Cogswell is not just another college, contributing educated graduates to today's workforce, we are a place in perpetual motion, igniting the potential of our students through project-based learning, excellence and innovation.
How can Cogswell's brand embody all these attributes? It’s the tone, attitude and actions of the college, both internally and externally. The brand is made visible through every word, image and gesture. To represent the incredible diversity, breadth and depth of our institution, Cogswell’s identity is comprised of several parts, resulting in a very flexible and dynamic system.
Every piece of the identity—visually and editorially—has been carefully designed to work alone and together, creating a recognizable brand voice.