Bachelor of Business Administration

Master the business side of creative industries with a bachelor of business administration degree.

If you've dreamed of running a studio, managing digital media projects, leading a team at Disney or launching your own Angry Birds app, our business administration program will help you realize your dreams.

You'll get to learn and apply business theory to real-world digital media projects in the Project X Productions or Cogswell Game Studio, combining digital media management know-how with a passion for the creative.

As you jump into the bachelor of business administration program, you’ll learn how to analyze data, manage finances and understand business regulations — all through the lens of supervising a creative team.

Right in the thick of the Silicon Valley, you’re in the best place to develop potent media project management skills and knowledge of technical art.

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“Students come to our BBA program for the real-world experience they get here. We help them put the strategies learned in the classroom to use, managing multi-department projects in our Project X and Cogswell gaming studios.”

- Professor Robert Steinberg

Sample Courses

Principles of Management

Introduction to Business & Technology

Business Law

Principles of Economics

…more

Concentrations

Project Management

Lead your team to success in managing creative industry projects. You’ll learn how to analyze finances, recruit talent and pitch an idea as you develop top-tier business skills for the creative industry and beyond. Capstone business administration degree courses simulate the roles of project managers. Learn more about the project management concentration courses.

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Sample Courses

Project Management

Capstone Project Strategic Management

…more

 Digital Media Management

You’ll learn how to get customers excited about the creative digital products you oversee in this concentration. Master both traditional marketing and social media to drive customer engagement, while learning how to manage a digital media studio. Study the creative industries to learn what makes a film, game or marketing campaign a success in today’s digital world. Learn more about the digital media management concentration courses.

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You can find more information about our graduation rates, the median debt of students who completed the program, and other important information at this link.